Agrimarket Marketing Communication Strategy through Agriculture-Based Online Shopping Application
L Wulantika (a) L F Simarmata (b)
a) Departemen Manajemen, Universitas Komputer Indonesia, Indonesia
b) Departemen Ilmu Komunikasi, Universitas Komputer Indonesia, Indonesia
Abstract
This study aims to find out the communication marketing strategy form through one of agriculture-based online shopping applications. This study uses a qualitative approach. The descriptive research methods with the data collection techniques are literature study and online data search. Then it is analysed according to descriptive method. This research is done by discussing the current marketing communication strategies by utilizing technology, paying attention to market share and consumer needs which are the important points in online agrimarket business, with an agriculture-based online shopping application it can make marketing easier and get customers. The result of this research is to identify whether online Agrimarket has a good promotional strategy and is able to compete with other online shopping applications that have different bases. Along with technological advances, online Agrimarket improves the quality of sales and purchases of fresh agricultural products from producers to consumers.
Keywords: E-Commerce
Topic: Industrial Engineering