THE ROLE OF HUMAN RESOURCES OF PLANETARIUM AND JAKARTA OBSERVATORY IN CONDUCTING INNOVATION AND SUBMISSION OF INFORMATION TO COMMUNITIES
Kornelia Johana S.Ikom., M.Ikom Gadis Octory, SIkom, MIkom NuzulQur-ainiDiandra
Lecturer of Faculty of Communication Science – UniversitasMercuBuana Jakarta
gadisoctory[at]gmail.com
Korneliajohana[at]gmail.com
Abstract
Humans are the most important resource in an organization, agency or company, without human aspects, it is difficult for the organization to carry out the mission and objectives that have been set. It can be said that if there are no human factors then the organization concerned is also not there because of the actors or objects to be addressed by an organization. Along with the awareness that public relations play a very important role in building the image of the organization, the existence of public relations is a need that must be prioritized. Management in carrying out its functions and duties needs to consider and decide in terms of recruiting HR (Human Resources) with a competent capacity in the field of public relations and equipped with adequate facilities and infrastructure. This research is intended to find out the role of Public Relations HR at the Jakarta Arts Center Planetarium and Observatory. The role of public relations in carrying out its functions more effectively, efficiently, and on target, requires appropriate communication and publication strategies oriented to the formation of public opinion. The role of Public Relations includes (1) Communication technicians (2) Expert Prescriber (3) Facilitator Communication and (4) Problem Solving Facilitator. Professionalism in public relations is the main key in carrying out their duties, therefore competency standards are needed for anyone assigned to that position as a good work culture. This study uses the positivistic paradigm, a descriptive method with a qualitative approach. The method used is the method of observation and in-depth interviews with the Public Relations Planetarium and Observatory and with visitors to the Planetarium and Observatory. In carrying out these four roles there is a dominant but there are also those who have not. There are two dominant roles, namely; The role as a Communication Facilitator is a fairly dominant role that is carried out in the delivery of information to the Community by using the Website that responds the longest, namely 2x24 hours, Facebook in collaboration with several astronomical communities and good direct delivery posted at the Planetarium entrance. The second role is quite dominant, namely as a Problem Solving Facilitator where the Planetarium overcomes problems that occur in a way that is quite effective.
Keywords: Role of Public Relations, Planetarium, Human Resources
Topic: Marketing Management