ANALYSIS OF INDONESIAN FOREIGN DIRECT INVESTMENT IN NIGERIA PERIOD OF 2014—2017: CASE STUDY PT. INDOFOOD SUKSES MAKMUR
Fitri Chaerunisa
International Relations Undergraduate Program, Faculty of Social and Political Science, Universitas Pembangunan Nasional “Veteran” Jakarta
Abstract
Liberalism in international trading opens the opportunity for countries anywhere to sell their products to the whole world. One of the activity that cannot be separated from international trading is Foreign Direct Investment (FDI). Nigeria is one of many countries which is really welcoming the concept of FDI. There are Indonesian corporations that has been investing in Nigeria, one of them is PT Indofood Sukses Makmur. With the Toleram Group from Singapore, that company has built a new corporation together, called De United Foods Industries Ltd (DUFIL). FDI concept and Product Life Cycle (PLC) theory are used in this research, along with the qualitative method and descriptive technique of data analysis. The result shows that PT Indofood Sukses Makmur (De United Foods Industries Ltd) is a company with horizontal FDI model. The company classified in greenfield FDI category, which developed with merger. According to PLC theory, instant noodle from PT Indofood Sukses Makmur which has been produced by De United Foods Industries Ltd in Nigeria is in the mature step.
Keywords: Foreign Direct Investment (FDI), Indonesia, Nigeria, Product Life Cycle (PLC), Indofood
Topic: International Conference of Islamic Economic and Financial Inclusion