Optimizing Online Shop Business Opportunities Through Media Endorse
D Effendi (a), A R R Januar (b), M I Rismaya (c), L Lestary (d)
a,b,c Fakultas Teknik dan Ilmu Komputer, Universitas Komputer Indonesia, Indonesia
d Fakultas Bisnis dan Manajemen, Universitas Widyyatama, Indonesia
diana.effendi[at]email.unikom.ac.id
Abstract
Online based sales, especially in Indonesian, is build up as time and technology growing up. Many entrepreneurs have started to trade by the internet or commonly called online shop. This has added to the rivalry of online shop business participants in marketing their wares. One of the promotional media used to compete in the online market is used media endorse. That was intended to increase the sales omzet using endorse promotional media on social media Instagram. The research method used is the literature study method of some reference. Promotional media endorse has been used by any online shop entrepreneurs; it can look at any Instagram account of celebrities who upload the photos of the product they are endorsing. As described in one of the references. According to this model, the effectiveness of celebrities as supporters comes from the cultural meaning with which they are endowed. This model shows how meaning moves from celebrity to products and from products to consumers. The implications of this model for our understanding of consumer society are considered. The impact for online shop entrepreneurs by used the promotional media endorse is the product that they sell more widely known. With the rapid development of technology, this can make it easier, especially facilitating the relationship between online stores and influencers to do support cooperation, not having to negotiate for a long time, just using a cellphone through an application or site everything is easily completed.
Keywords: online shop, business opportunities, social media
Topic: Entrepreneurship & Technopreneurs