Business Innovation : Implementation Digital Transformation and Digital Leadership in Era Industrial Revolution 4.0
Amaliyah
University of Trilogi
Abstract
Some time later, the world economy experienced changes. The economic growth of the United States is estimated to remain strong. During the monetary crisis in 1998, the current state of the global economy had no effect on Cooperatives and SMEs. The reason is because at that time almost no SMEs borrowed money from foreign parties. However, this does not apply today. The contact of SMEs with foreign exchange is the cause. Besides that, SMEs in Indonesia also have problems with financial access and access to markets, namely the difficulty of adapting to technological advancements. Technological advances have touched on the development of digital with artificial intelligence components that can only be done if SMEs do Digital Transformation. SMEs must pay attention to their determinants of success, namely technological excellence, IT Capability, and IT Allignment with Business. These factors will be more quickly controlled and fulfilled if SME leaders have good vision and a strong understanding of Digital transformation. This research is a causal study with a quantitative approach. Causal research is research that analyzes causal relationships between variables that are independent variables and dependent variables. If the SME leadership is able to support the Digital transformation process that is carried out, then SMEs will be able to carry out business innovations that can grow rapidly. This will make SMEs have the ability to compete and certainly contribute to the nations economy.
Keywords: Technological Excellence, Digital Leadership, Business Innovation
Topic: Business Strategies on GVC Participation