Antecendent and Consequence of Destination Innovativeness
Windi NR Wardhani a, Widodo b
ab Sultan Agung Islamic University, Semarang and Indonesia
bilqin.09[at]gmail.com
Abstract
This article proposes the concept of developing the competitive advantage of Tourism Competitive Advantage which emphasizes the development of tourism in knowledge quality and destination innovativeness by increasing entrepreneurship learning. We define knowledge quality as used knowledge whose quality in adaptability, quality of development and of which is easy to apply. Destination Innovativeness is defined as the willingness of tourist destinations to engage in and support new ideas, novelty, experiments, and creative processes which can create new products, services, or new technological processes in existing playing fields. Tourism Competitive advantage covers the ability of objects and the attractiveness of tourist destinations in maintaining the sustainability of local resources, creating and integrating value-added products, raising high living standards for surrounding communities and attracting and satisfying potential tourists. The proposed framework of tourism competitive advantage in this research coverse environmental sustainability, social wealth, satisfaction, and attractiveness. The analysis shows that entrepreneurial learning may affect tourism competitive advantage by the way of knowledge quality and destination innovativeness on non-government tourism objects. This paper initiates a new research agenda of tourism competitive advantage with implication for future research, practice and public policy.
Keywords: Destination innovation, tourism competitive advantage, knowledge quality, entrepreneur learning
Topic: Hospitality and Tourism