Understanding Consumer Behavior toward Flazz E-Money technology
Dony Saputra(a*), Richard(b), Nadia Kurniati(a), Ketty Kamil(a)
(a)Management Department, Binus Business School Undergraduate Program, Bina Nusantara University, Indonesia 11480
*dsaputra[at]binus.edu
(b)Information Systems Department, School of Information System, Bina Nusantara University, Indonesia 11480
Abstract
The Rise of cashless transaction in daily activity has increase the usage of e-money such as flazz card from BCA. This research conducted to determine the effect of consumer behavior that is perceived usefulness, perceived ease of use and trust to Customer loyalty through behavior intention of BCA Flazz User. Descriptive Quantitative method are used in this research, Questioner were distributed to 205 Student that have been using flazz card for minimum 6 month and Sequential Equational modelling(SEM) is used as data analysis technique. The results of this research is there are direct and indirect effect between customer Perceived Useful, Perceived Ease of Use and Behavioral Intention to Customer Loyalty. While perceived usefulness have no direct effect on Customer loyalty.
Keywords: Perceived Useful, Perceived Ease of Use , Trust , Behavior Intention, Consumer Loyalty, Flazz BCA, SEM
Topic: Informatic and Information System