Halal Awareness of Young Muslim Generation towards Cosmetics and Skincare Decision in Bandung
Marizsa Herlina(a*), Nur Azizah Komara Rifai (a), N. Sausan Muhammad Sholeh (b), Nety Kurniaty (c)
a. Statistics Department, Universitas Islam Bandung.
Jl. Ranggamalela No. 1 Bandung.
*marizsa.herlina[at]unisba.ac.id
b. Dakwah Department, Universitas Islam Bandung.
c. Pharmacy Department, Universitas Islam Bandung.
Abstract
Indonesia government has planned that all of the cosmetics distributed in Indonesia must have the halal certification in 2019. Therefore, it is important for muslims in Indonesia to have a halal awareness in consuming cosmetics and skincare products. This study explores what variables influence the halal awareness of young muslim generation towards their decision in choosing cosmetics/skincare based on the halal logos by MUI or halal ingredients. There are 143 university students samples across Bandung which consist of Islamic university and other university students. By using PLS structural equation modelling, the results show that the knowledge of Halal Products significantly influences the Islamic understanding which indirectly affect the Halal cosmetic adoption. This means that their knowledge about halal products makes their awareness of halal product increase as well. This study suggest that halal awareness can be promoted by increasing the halal product knowledge to the muslims community by using lecture, talks, or public service ads in order to accelerate the Halal certification policy.
Keywords: Halal Awareness; PLS; SEM; Cosmetics; Skincare
Topic: Other Related Topics