Redevelopment Strategy of Sambas Orange Agribusiness
Rahmatullah Rizieq, Agus Dianto, Sri Widarti, Ekawati
Fakultas Pertanian Universitas Panca Bhakti
Abstract
This research aimed to investigate the best culture strategy of Sambas Orange. The fruit was the icon of Kabupaten Sambas. The damaged Sambas orange plants were caused by some factors such as its trade system. There are many farmers who are growing the orange. They are expecting that the fruit become the icon of the place so that it can increase their welfare. This research was conducted in 2018 in Kecamatan Tebas, Kabupaten Sambas, the center of Siam orange plantation. The sampling was through two stages. The first stage was determining the sample of village through purposive sampling; Segarau Parit was chosen for its large area and high production number. The second stage was determining the sample of farmers through random sampling. SWOT analysis was implemented. The result of research revealed that the required strategy was aggressive Growth-Oriented Strategy or SO that is optimizing the field usage and seasonal arrangement. The proposed actions involved: 1) mapping field that is appropriate for orange plantation, 2) using the field for only growing orange, 3) improving post-harvest for fresh fruit to deliver, and 4) improving the trade system for equal benefits.
Keywords: SWOT, Siam, Marketing, Citrus Centre, agriculture
Topic: International Conference on Sustainable Agriculture