Marketing Communication of Beauty Products through Social Media
I R Almira , *R D Nazhar
1. Departemen Ilmu Sosial dan Ilmu Politik, Universitas Komputer Indonesia, Indonesia
2. Departemen Desain Interior, Universitas Komputer Indonesia, Indonesia
Abstract
This study intends to study Marketing Communication Brun Brun Paris through Social Media. This research approach is qualitative by using descriptive methods. The results of this study indicates that Brun Brun Pariss Marketing Communication uses marketing communications developed with the preparation and development of promotional and advertising media. Media execution and communication applications are carried out through personal selling and direct selling activities. Situation monitoring and analysis includes monitoring and adjusting strategies that occur in the field. The conclusion of this research is that marketing communication that has been carried out by Brun Brun Paris has been thorough, because of the marketing communication activities of Brun Brun Paris utilizing the media, namely social media effectively to be involved in conducting promotional and advertising activities.
Keywords: Marketing Communication, Social Media, Media execution
Topic: Entrepreneurship & Technopreneurs