GUEST PERCEPTION VISITS AT THE GUEST RECEPTION SERVICE BY THE DIRECTORATE OF PUBLIC RELATIONS AND PROTOCOL AT UNIVERSITAS KOMPUTER INDONESIA
Dr. Desayu Eka Surya, S.Sos. M.Si. (a*), Arif Try Cahyadi, S.Ds., M.Ds (b),
UNIVERSITAS KOMPUTER INDONESIA
JL. DIPATIUKUR NO. 112-116
BANDUNG. JAWA BARAT, 40132
INDONESIA
Abstract
Form and maintain the image of an organization including universities that is not a simple problem. But it needs special attention from various sides, one of them excellent service to the public. The purpose of the study is to learn and understand guest perception visits on services welcoming guests at Unikom. To analyze perception determined by three sub-focus namely sensation, attention, and interpretation. Qualitative research approach, descriptive methods, key informants research 7 peoples and supporting informants research 25 peoples, informants determined by purposive sampling technique. Collection technique: observation, interview, documentation, literature study, interpretation and explanation. Data analysis techniques: data presentation, data reduction, data display and withdrawal conclusion. data validity test is: increased perseverance, discussion with colleagues and member checks. Research results answered that the guest sensation of a visit on a guest visit at Unikom, most of the informants saw and felt amazing service. as a distinguished guest. The attention of visitors is what they see through social media or what they thought before visiting, there is absolutely no difference with when they come to Unikom, so that the interpretation of visitors to guest services made by Unikom makes them very satisfied and comfortable, so they said he would share positive stories at their school, family, and communities. Conclusion Research, guest perceptions of visits to guest services carried out by Directorate of Public Relations and the protocol of Unikom, generally rate positively and satisfy visitors get comfort when at Unikom, because it is welcomed and served friendly, warm and friendly.
Keywords: CSR, MSMEs, Management of Communication, Sustainable Development
Topic: Communication Science