Development of Personal Selling Standards and Improvement of MSME X Promotion Materials
Jamal Radifan
Magister Of Management, Faculty of Economy and Business, Universitas Indonesia
Abstract
Currently, the type of industry that still growing is the wedding industry. The increasing number of marriages in Indonesia contributes to the need for wedding services. MSME X owners seek the opportunities needed to provide services and various options for the needs of marriage. MSME X is currently held in Jakarta and Bekasi. This study discusses the business coaching process report MSME X personal selling and improving promotional materials in the form of brochures to attract consumers. The preliminary analysis shows that marketing employees use brochures as sales aids, related to the level of sales competency among marketing employees, personal selling activities are not optimal, thus affecting the companys sales targets. Primary data collected through in depth interviews and observations, while secondary data is obtained from owners, the internet, and management books. The collected data will be analyzed using qualitative and quantitative methods. This study discusses the improvement of promotional materials and the preparation of personal selling standards as a marketing promotion tool for the sale of wedding services from the standards that have been prepared through the implementation of business coaching programs. The results of this study can help MSMEs overcome the difficulties of employees in conducting personal selling activities.
Keywords: MSME; Personal Selling; Promotional Material; Wedding Industry
Topic: Management