Implementation of Five Cs Marketing Analysis at the Alia Sport Indonesia Entrepreneurship Start-Up
Teddy Siswanto, Hartini, Ratna Shofiati, Wawan Kurniawan, Rachman Nur Hidayat
Trisakti University
Abstract
Abstract – Starting as a Futsal sports athlete, Rahman, a Trisakti University student, founded a business making T-shirts with the Alia brand. The production process of making shirts based on orders is done at his Bekasi area. Problems encountered are related to financial management and sales that are not yet stable. The methodology used in analyzing the problems faced by Alias tenants uses The Five Cs Marketing Analysis consisting of Customers, Company Skills, Competitors, Collaborators and Context. The solutions produced in the analysis have been carried out by tenants in fixing existing problems so that financial management can be easily done and increased sales through information technology.
Keywords: jersey shirts, financial management, sales, entrepreneurship, Five Cs Marketing Analysis
Topic: Entrepreneurship