THE TYPES OF MEANING IN COCA COLA COMPANY ADVERTISEMENT
I Gusti Ayu Agung Dian Susanthi, Ayu Diana Pramita

Universitas Warmadewa

Abstract

This paper analyzed types of meanings and massage constructed in Coca Cola advertisement. The theories applied to support this paper are taken from Leech entitle Semantics, the study of meaning the second edition. The method applied in this research consists of the data source, data collection, and data analysis. The data source of this research is taken from fifteen of brochures coca cola. The data are collected by download the brochures and all of the data are noted. And then, the data are classified based on types of meanings and the messages constructed. Based on the result of this analysis, it was found seven types of meanings. They were conceptual, connotative, social, reflected, affective, thematic, and collocative meaning. The messages constructed were Coca Cola the best products in the world with ingredients that are very safe for consumed. Its products are spread all over the world at affordable prices.

Keywords: Meaning, Advertisement

Topic: Language

Link: https://ifory.id/abstract-plain/tvBHKQa2XWAw

Web Format | Corresponding Author (I Gusti Ayu Agung Dian Susanthi)