An Analysis on Potato Farm Marketing in Jojogan Village Kejajar Subsdistrict of Wonosobo Regency
Astuti Nugraheni¹⁾, Watemin²⁾, Sulistyani Budiningsih³⁾
University Muhammadiyah Purwokerto
Abstract
This study aims to determine the pattern of marketing channel, margin and distribution of marketing margins as well as farmer share in potato farming in Jojogan Village, Kejajar subsdistrict of Wonosobo Regency. The method used was survey by determining the number of samples using a random sampling formula. Data analysis used was descriptive and quantitative methods. Descriptive analysis was carried out to determine the pattern of institutional channles of potato marketing. Quantitative analysis was carried out to observe marketing margins, marketing efficiency and the portion received by farmers (farmer share). The results of this study show that, there were 5 marketing channels patterns in potato marketing namely Channle Pattern I (farmer-consumer), Channel Pattern II (farmer-retailer-consumer). Pattern Channle III (farmer-collector-retailer-consumer). Channel IV(farmer-collector-wholesaler-consumer) and Channel Pattern V (farmer-wholesaler-retailer-consumer). The biggest marketing margin was in marketing Channel of Pattern I with a total margin IDR 11,000. Farmer share in pattern I was 91.6%, pattern III was 87.5%, pattern IV was 85.8% and pattern V was 81.6%.
Keywords: Analysis, Marketing, Farming, Potato
Topic: Environmentally Sustainable Agriculture