Relationship Between Online Shopping Site Ads with Buying and Selling Interests on Online Shopping Sites
Mari Maryati (a*), Mega Erika (b)
a) Departemen Manajemen, Universitas Komputer Indonesia
b) Departemen Ilmu Komunikasi, Universitas Komputer Indonesia
megaerika[at]mahasiswa.unikom.ac.id
Abstract
The purpose of this research is to find out whether advertising influences the interest of buying and selling people on online shopping sites. To support our research, we use the observation method, which is by looking at how often the advert on television and on the internet are displayed. The results of this research show that there is a relationship between online shopping site advertising and buying and selling on online shopping sites and the relationship is directly proportional. The best strategy on advertising online shopping sites do, can help the seller to promote their product and buyer can have proper information about product they search.
Keywords: relationship,online shopping, site
Topic: Entrepreneurship & Technopreneurs