MODEL PENGEMBANGAN KAWASAN EKOWISATA BERBASIS PANTAI DI KECAMATAN KELUMBAYAN KABUPATEN TANGGAMUS
Nur Efendi (a*), Sri Waluyo (b)
a) Jurusan Administrasi Bisnis Universitas Lampung
b) Jurusan Teknik Pertanian Universitas Lampung
Abstract
Tanggamus Regency has several natural places that can be potentialy developed as tourism destination. The purposes of this study are (i) to identify the potential of coastal tourism areas in Kelumbayan District, (ii) to identify various institutional barriers in the developing iof tourism industry in Kelumbayan District, (iii) to create a model for developing a beach-based ecotourism in Kelumbayan District. The type of this research is classified as exploratory descriptive. This study was conducted using an inductive approach with qualitative analysis method. Data were obtained from interviews, observations and other relevant documents. Data validity test is done by triangulation method. The results of research showed that there are at least 7 beach tourism objects in Kelumbayan District that can be potentialy developed. However, due to the absence of Local Government Regulations on the management of tourism region, the management of attractions is carried out by each Village Government through the Tourism Awareness Group (Pokdarwis). The development of tourism areas does not involve stakeholders outside the village such as universities and private parties. Based on the results of the study, the proposed model for developing coastal ecotourism region is Sustainable Tourism with the Penta Helix model, which involves Local Government, Privates, Higher Educations, Local Communities, and Media which will publish the beach tourism potency in Kelumbayan District to public.
Keywords: Sustainable Tourism, Penta Helix, Society, Media
Topic: Manajemen Strategi