Consumer Perspectives on Food Safety in Supply Chain for Small and Medium Enterprises (SMEs) Product
Hana Catur Wahyuni, Ida Agustini Saidi, Wiwik Sumarmi
Universitas Muhammadiyah Sidoarjo
Abstract
SMEs are an important economic element in Indonesia. One of the products produced by SMEs is food. On the other hand, the development of consumer knowledge on food quality is increasing rapidly. These conditions require producers to provide quality food. Foods that meet the elements of food safety is one form of quality assurance for consumers. Therefore, producers need to know the extent of the consumers perspective on food safety. This study aims to determine consumer perceptions of the level of importance of food safety aspects. Especially in the process of selecting / buying food. The study was conducted using a questionnaire consisting of two parts. The first part is a questionnaire to find out the identity of the respondent, second questionnaire to determine the level of importance of food safety by consumers. Questionnaire consists of seven questions. Questionnaires were distributed online in February 2019. Data processing was carried out using descriptive statistics. This study consisted of 217 respondents from men (41%) and women (59%). The results showed that 75.6% of respondents rated food safety aspects as very important in the process of buying food. 66.8% considered food safety aspects to be closely related to food quality. 75.5% of respondents rate strongly agree to know the elements contained in food. 65% of respondents rate strongly agree to know that food is produced in a good manufacturer. 56.2% of respondents rate strongly agree that food must be distributed in a good transportation to ensure food safety. 57.1% Respondents considered strongly agree to pay attention to food safety aspects in the sales process. 48.1% Respondents agree that food safety certification is a guarantee that the food is safe and lawfully consumed.
Keywords: Food safety, SMEs, quality, supply chain, Consumer
Topic: Industry Engineering