Muslim Consumer Behavior to Buy Halal Food Products in Japan
Inayah Swasti Ratih (a*), Sri Iswati (b) Tamimah (c)
a) Fakultas Ekonomi dan Bisnis, Universitas Airlangga
Jl. Airlangga No.4 - 6, Surabaya 60115, Indonesia
*inayah.swasti.ratih-2018[at]pasca.unair.ac.id
b) Fakultas Ekonomi dan Bisnis, Universitas Airlangga
Jl. Airlangga No.4 - 6, Surabaya 60115, Indonesia
*iswati[at]feb.unair.ac.id
c) Fakultas Ekonomi dan Bisnis, Universitas Airlangga
Jl. Airlangga No.4 - 6, Surabaya 60115, Indonesia
*tamimah-2018[at]pasca.unair.ac.id
Abstract
The halal food industry around the world is currently developed along with the growth of Muslim population. Muslims have been spreading all around the world, including in Japan. It encourages Japan, a country with Muslim minorities, to develop Halal food products. In developing halal food products, producers who have a target market in Japan must have a strategy that matches the behavior of Muslim consumers in Japan as a Minority. The purpose of this study is to determine the effect of religiosity, food ingredients, halal logo, knowledge, and income on the willingness of Indonesian Muslim consumers in Japan to buy Halal Food Products. The research method used is a quantitative method, using regression analysis tests. The results of this is the study can be used as refrence for development of Halal food product in Japan and another country.
Keywords: Muslim, Consumer Behaviour, Halal Food, Japan
Topic: Social and Economic Issues