E-Commerce Marketing Communication Strategies on Consumer Buying Interest
R M Dewi (a*) , Y Sutisnawati (b)
a) Departemen Ilmu Sosial dan Ilmu Politik, Universitas Komputer Indonesia
b) Departemen Manajemen, Universitas Komputer Indonesia
rickamulia[at]mahasiswa.unikom.ac.id
Abstract
This research aims to find out how marketing communications strategy conducted by the entrepreneur or company that provides electronic commerce services. The methods used to support the research is descriptive and analysis methods. The results of the research, namely the existence of a strategy of marketing communications in the form of a promotion by making use of the internet can also make the appeal of the giver. The research was done by discussing the form of promotion of e-commerce companies do include advertising, sales promotion, direct marketing, public relations, also carried out through social media. Of course the success of the applied marketing communications strategy will make consumers want to buy products that are on offer by the electronic commerce service provider. The strategy of marketing communications by electronic commerce service providers, using cloud-based services can provide more against the allure of products offered to consumers. By utilizing the internet, providing convenience to consumers and service providers to deliver information products offered.
Keywords: e-commerce, marketting communication,strategy
Topic: Entrepreneurship & Technopreneurs