HOW DOMESTIC TOURIST PERCEIVES NOMADIC TOURISM IDEA IN INDONESIA
Ni Wayan Kartika Simastuti (a); Indrawan Haryanto (b)
a) Undergraduate Students of Regional Development Major, Faculty of Geography, Universitas Gadjah Mada
b) Master student of Economic Development, Faculty of Economic and Business, Universitas Gadjah Mada
Abstract
Since it was launched in 2018, Nomadic Tourism, as one of three strategies to increase tourist arrival, has been limitedly researched. The concept arose as a temporary solution to the amenity development delay in some destination, especially of those labeled as 10 new Bali. Nomadic amenities as part of the concept has an advantage over a conventional accommodation that took years to build. As other concept of tourism, it is needed to know Nomadic Tourism market, since the market describe how successful the implementation will become. Domestic tourist, which held huge market share in tourism, may play a big role as a potential demand of Nomadic Tourism. But somehow, there is still lack of information about how this market perceives this new concept and how it will consume the destination. Therefore, this research is held to capture and describe this issue to provide basic idea of this new developed concept. The tourist perception will be examined by four main component based on the destination choice model, that contain 1) the awareness of the concept, 2) the interest of tourist, 3) the image of destination, and 4) destination choice simulation. Using the quantitative method, 250 respondent between the ages of 18-35 are collected by online questionnaire. Respondent-s answers about four main components are then analyzed using SPSS and visualized using graphic. Result show that half of the respondent still has a minimum knowledge of Nomadic Tourism concept, as only a quarter of them have been visiting this kind of tourism. Somehow this idea may be a success as almost all of the respondent have willingness to visit the destination with nomadic tourism concept applied.
Keywords: Nomadic Tourism, tourist perception, destination choice
Topic: Rural Resilience