IDENTIFICATION OF INTERNAL FACTORS OF INDONESIAN TOURISTS THAT INFLUENCE THE DECISION TO TRAVEL SHOPPING TO SINGAPORE
Rina Astini
University of Mercu Buana
rina_astini[at]mercubuana.ac.id
Abstract
According to the results of a survey of the Global Travel Intentions Study (GTIS) in 2015 related to research on tourist destinations in foreign destinations, it was found that 69% of Indonesian tourists take advantage of their vacations to shop, that figure is higher than tourists from the Asia Pacific region who only 68% global tourists recorded at 66%. This research was conducted to identify factors that influence the decisions of Indonesian tourists on shopping trips to Singapore. The object of this research includes workers in the Central Jakarta area. This study was conducted on 280 respondents. The data analysis method used is Structural Equation Modeling (SEM) with the Linear Structural Relationship (LISREL) program. The results of this study indicate that 237 respondents have visited Singapore 1-3 times with a percentage of 84,6%, The analysis also stated that cultural factors and social factors significantly influence the decision to travel shopping for Indonesian tourists to Singapore. While personal factors and psychological factors do not affect the decision to travel shopping for Indonesian tourists to Singapore.
Keywords: cultural factors, social factors, personal factors, psychological factors, and shopping tour decisions.
Topic: Consumer Behaviour