EVALUATION OF SMALL TRADE EXTENSION PROGRAMS
Diah Pranitasari, Lilik Trianah
Sekolah Tinggi Ilmu Ekonomi Indonesia
Abstract
This study evaluates the counseling program of small traders in Pisangan Timur, Pulo Gadung, East Jakarta, using the Kirkpatrick method, namely from the four level aspects, namely the reaction level, learning level, behavior level, and behavior level, and result level. This research uses quantitative analytic descriptive method. Data collection was carried out by distributing questionnaires to small traders in Pisangan Timur, Pulo Gadung, East Jakarta. The results showed that in general the description of the evaluation of the extension program at the four levels of the Kirkpatrick model which included reaction rates, learning levels, behavior levels and outcome levels all gave excellent results for the extension program participants.
Keywords: reaction, learning, behavior, results
Topic: Human Resources and Organisations