THE ROLE OF PUBLIC RELATION DEPARTMENT TOURISM THE PROVINCE OF SOUTH KALIMANTAN IN CAMPAIGNING THE PROGRAM VISIT SOUTH BORNEO
Rahajeng Puspitosari Rahajeng, Muhammad Ariandi
Universitas Budi Luhur, Jakarta
Abstract
This study aims to know The Role Of Public Relations Department Tourism The Province Of South Kalimantan In Campaigning The Program visit South Borneo. The question of researchers proposed is how The Role Of Public Relation Department Tourism The Province Of South Kalimantan In Campaigning The Program visit South Borneo ? The approach used in this research was in a qualitative. Data collection obtained through in-depth interviews. Results been concluded by researchers is the role of public relations done by public relation dept. of tourism the province of south Kalimantan have carried out 4 of 4 the concept of the role of public relations of Dozier & Broom namely have a role as expert adviser, facilitators communication, facilitators the process of solving a problem and technicians communication. And using 7 tools from 7 tools among the main components of the concept of mixtures (pencils) from Philip Kotler namely Publicity, Event, News, Community Involvement, Identity media, Lobyying, and Social Responsibility In the program implementation Campaigning The Program Visit South Borneo, it was welcomed by the community in number of tourists rose drastic of 718.380 thousand people in 2016 be 10.733.953 million people in 2017.
Keywords: Campaign, Public relations , Tourism
Topic: Other