Consumers- Continuance Usage Intention in Mobile Payment Services
Nadira Fitria; Dr. Nurdin Sobari, S.E., M.M
University of Indonesia
Jalan Margonda Raya, Kota Depok, Jawa Barat 16424
Abstract
Mobile payment services are becoming increasingly popular as mobile devices and internet usage increase in Indonesia. The acceptance of mobile payment depends on the consumers- continuing use of mobile payment. Although the usage of mobile payment is growing, there are still some disadvantages from its use. This study aims to investigate empirically consumers- continuance intention on mobile payment by using technology acceptance model theory extended with technology continuance theory. Furthermore, this study also focuses on perceived risk, trust, and social influence which might also impact the intention of continuance usage. The model of this study was tested in an online survey with structural equation modeling. The target population in this study is Indonesian consumers at least 18 years old who has been using mobile payment in their daily lives. The result finds that perceived ease of use and perceived usefulness of mobile payment positively influences the continuance intention through satisfaction. Moreover, perceived risk negatively influences consumers- attitude towards mobile payment using.
Keywords: Mobile payment, continuance intention, technology acceptance model
Topic: Marketing