Model of Business Development Strategy For Cassava Farming Technology Services
Noor Sembiring(a), Nandan Lima Krisna (b*)
a) Universitas Tama Jagakarsa, Jakarta, Indonesia
b*)Universitas Persada Indonesia Y.A.I, Jakarta and Universitas Winaya Mukti Bandung.
Abstract
Cassava is the third most important food crop after rice and cassava, with the conditions of the study area suitable in developing cassava will be very easy to get benefits, besides that cassava has a fairly low planting and maintenance costs, while the yield or Agricultural development which includes the food crops and horticulture sub-sectors is one of the strategic sub-sectors which economically, ecologically and socio-cultural plays an important role in national development. The purpose of this research are to know the role of Gapoktan in increasing cassava farming income. To know the role of farmer group dynamics in increasing cassava farming income. To know the role of Gapoktan and the dynamics of farmer groups simultaneously in increasing cassava farming income. The research method used in this study is a quantitative method with a descriptive correlational survey research approach. The dynamics of the farmer group proved to play a positive and significant role in increasing the farming income of Medan Cassava. The dynamics of the farmer group continues to change according to changes in the economic environment and the conditions of the farmers themselves, so that the development of the farmers in this case becomes very important, because the dynamics of the farmer groups have a big role in increasing farm income.
Keywords: Internal Resources, External Environment, Market Needs, Renewable Energy
Topic: Green Business