Looking for Data Pattern of Transactions using Apriori Algorithm with the Association Rule Method
Y Sutisnawati (a), M Reski (*b)
a) Departemen Keuangan dan Perbankan Universitas Komputer Indonesia, Bandung, Indonesia
b) Departemen Teknik dan Ilmu Komputer, Universitas Komputer Indonesia, Bandung, Indonesia
Abstract
The purpose of this research is to find patterns in transaction data so that it can be useful information. The author wants to use data mining in the analysis of transaction data with the association rule method and a priori algorithm. The results of this study state that making the right decision for the marketing strategy. This study will analyze transaction data at XYZ dining places and find relationships between items purchased by consumers.
Keywords: Data mining, Transaction data, Marketing
Topic: Entrepreneurship & Technopreneurs