PURCHASE DECISION AT ONLINE STORE: THE EFFECT OF WEBSITE DESIGN
T Hermina, H Rismanto, R Nurhasan, M Aprilianti
Universitas Garut
Abstract
Abstract. Trust can be the key to successfully so that products offered appeals a decision of the purchase of consumers .This study aims to to analyze the influence of consumer confidence to the design of a web of the decision of the purchase by indonesia milenial generation among all these online store .The collection of data is collected through the distribution of such against 100 generation milenial online users store who has committed transactions once or more .The research results show that consumer confidence have a positive influence significant of the decision of the purchase of where the higher consumer confidence to the design of encourage a tendency website on the buyer to buy .This study affirms that a business online elements need to do is to design a web that was able to attract consumers in doing the purchase decision
Keywords: consumers, milenial generation, website
Topic: Management Science