Tourism Communication 4.0 in Purwakarta Regency
Evi Novianti, Aat Ruchiat Nugraha, Lukiati Komala, Kokom Komariah
Universitas Padjadjaran
Abstract
The current digital era or known as the 4.0 era, makes it easy for humans to communicate and interact indirectly in meeting their needs, one of them through browsing in the digital world. The digital world presents a variety of human needs about information, one of which is tourism information. Tourism information opportunities in digital media are utilized by the Purwakarta Regency Government through the Sampurasun Pariwisata Purwakarta application, it displays information about tourism attractions in several destinations in Purwakarta, the application combines modern and traditional elements. This research uses a qualitative method approach with descriptive research type. The results showed that the application of Sampurasun Pariwisata Purwakarta become a tourism communication strategy in the industrial era 4.0 that utilizes technology and values of local wisdom in optimally developing the potential of regional tourism. The existence of a technology-based local cultural identity, Purwakarta is expected to become a regency that has strong characteristics because regions that do not have a regional identity backrest will be easily eroded by a stronger foreign cultural civilization.
Keywords: Digital era, local wisdom, tourism communication strategy
Topic: Communication