Influence of a Business in the Digital Era To Profitability
Deden Abdul Wahab1(a), M N Alifa (b)
(a) Departemen Akutansi, Universitas Komputer Indonesia, Indonesia
(b) Departemen Akuntansi, Universitas Komputer Indonesia, Indonesia
*Mianuralifa[at]mahasiswa.unikom.ac.id
Abstract
The purpose of this study is to determine the effect of a business carried out in the digital era on the profitability achieved by the business actor. The method used is a descriptive method that is to find out what can affect a business. The results of this study are to find out how businesses apply in the digital age to increase profits. With the advancement of technology, business activities can be done more easily by marketing products through websites, social media and there are many other marketplace options. This proves that doing business in the digital era can increase profits because business people can know exactly what consumers need and also easily market their products directly to consumers. It can be concluded that in this digital era business actors have a great opportunity to conduct their business activities. Technological progress will make it easier to attract customers. Then it will greatly affect businesses to increase profits.
Keywords: Business, Digital Era
Topic: Entrepreneurship & Technopreneurs