Innovation and creativity as capital in the creative economy sector
Rini Maulina
Universitas Komputer Indonesia
Abstract
The era of information and communication technology (ICT) today makes the creativity and innovation become important. Communication and information networks that are used to benefit in creative and productive ways. The resources needed are to have the skills, abilities and expertise in the field of creative industries, because that is the key to the new economy. Workers are seen from ideas, knowledge, abilities, skills, innovation and creativity. The success in the creative field are designers, illustrators, musicians, artist, and others. Visual Communication Design of Universitas Komputer Indonesia Alumni, are part of the information community who have the resources of innovation and creativity as capital to engage in the creative world. With the skills and creativity possessed by alumni students succeeded in becoming professionals in the creative field and could even establish a company in the creative industry field and open new job openings. This study aims to find out the personal experiences of alumni who have successfully run entrepreneurship in the creative industries field, and can encourage students to be motivated to become professionals or entrepreneurs who are trying in the creative industries. The method used is to do library research and ethnography through interviews. The results of the study are found elements of creativity in the scope of Visual Communication Design of Universitas Komputer Indonesia Alumni in building creativity and innovative in the creative industries. Keywords—Creative industry, Visual Communication Design, Universitas Komputer Indonesia
Keywords: Creative Economy, Visual Communication Design
Topic: Visual Communication Design and Interior Design