The Urgency of The Personal Toughness in Disruption Era
Arcadius Benawa
Character Building Development Center,
Mass Communication Program, Communication Department, Faculty of Economics & Communication,
Bina Nusantara University
Jakarta, Indonesia 11480
Abstract
This paper aims to show the urgency of the personal toughness in disruption era, which has many challenges. With the phenomenological method and literature study, would lead to the purpose of this paper and show that personal toughness, which indicate with the spirit of striving for the excellence, perseverance, integrity, respect, innovative, and team-work is very urgent in disruption era. The result showed that people must build SPIRIT Characters in disruption era to get his survival in the disruption era. The conclusion is only person who has the personal toughness can be survive in disruption era. The implication is whoever want to be survive in the disruption era must build the personal toughness like described above.
Keywords: Personal toughness, disruption era, the challenges in the disruption era
Topic: Management Science