MANAGING PRESSURING ECO-SYSTEM INFLUENCING MEDIA WORKERS- WELL-BEING IN MALAYSIAN CREATIVE INDUSTRIES
Rosidayu Sabran (PhD), Nur Kareelawati Abd Kareem (PhD)
Universiti Sains Islam Malaysia (USIM)
Abstract
Working in an eco-system that dominantly targetting at wealth creation often force workers to face many forms of sacrifice. The word eco-system is used to reflect the on-going work momentum in creative industries which at times can go beyond human ability. The constraints worsen in the private sector of media industry as media workers in creative industries work for long exhaustive hours and these conditions may lead to imbalance and unhealthy lifestyle including emotional wellbeing. Many worked in tension and in the long run involved in serious health issues. This paper therefore intends to find out the influence of eco-system of a workplace influencing Muslim media pratitioners- well-being. To what extend does the enviroment at a workplace influence Muslim media practioners- life and job performance? How does Muslim media practitioners manage the environment, their work and religious life at workplace? and ultimately be translated in good work and performance? Using the qualitative approach by interviewing Muslim media managers in Malaysia, this paper reveals that time management, work culture and leadership are keys to developing healthy eco-system that produces talent and workers of better quality in creative media industries.
Keywords: Muslim media, wellbeing, creative industries, talent
Topic: Communication