FACTORS AFFECTING BOGOR BOTANICAL GARDEN VISITORS INTENTION BEFORE AND AFTER THE ONE WAY SYSTEM APPLICATION
SULISTIONO, ADIL FADILLAH, DELLA EKA PUTRIE
Insitut Bisnis dan Informatika Kesatuan
Abstract
The Aims of this research is to determine the factors affecting Visitors- Intention to vist The Bogor Botanical Garden before and after the implementation of a one-way system. There are some factors that can affect Visiting Interest, pull factor and push factor. The independent variables of research are Location, Historical Attractions, Natural Environment and Weather Attraction, Escape Motive, Relaxation, Family and Friend Togetherness, Knowledge, Enjoying Natural Resources. The dependent variables is Visiting Interest/intention. Nonprobability sampling used as the sampling method of this research. The result of this research concluded that (1) there are three factors with positive and significant effect on Visiting Intention before the implementation of a one-way system. The factors are Location, Family and Friend Togetherness, (2) there is one factor with positive and significant affect on visiting intention after the implementation of a one-way system is Knowledge.This research also got result that Location, Historical Attractions, Natural Environment and Weather Attraction, Escape Motive, Relaxation, Family and Friend Togetherness, Knowledge, Enjoying Natural Resources have the positive and significant simultan effect on Visiting Intention before and after the implementation of a one-way system (F-count is bigger that F-table).
Keywords: Location, Historical Attractions, Natural Environment and Weather Attraction, Escape Motive, Relaxation, Family and Friend Togetherness, Knowledge, Enjoying Natural Resources, Visiting Intention
Topic: Innovations in tourism and hospitality