Benefits of E-Commerce Marketing For Handicraft Wayang Golek
K C Mariano (a*), I Gustiana (b)
a) Departemen Manajemen, Universitas Komputer Indonesia, Indonesia
b) Departemen Sistem Informasi, Universitas Komputer Indonesia, Indonesia
Abstract
The purpose of this study is to find out the marketing using internet technology or e-commerce web for the business of handicraft puppet show. The method used in this study is a qualitative descriptive method by collecting data with the library research method and field research using observation techniques. With content analysis and deductive analysis, this study examines the marketing strategy of the Tokopedia E-Commerce website to market handicraft puppets. The results show that Tokopedia provides easy online business features for the sale of local handicraft products, especially puppet show. Besides that, Tokopedia also provides convenience in transactions, safe and convenient shopping, and easy in product search.
Keywords: e-commerce, website technologies, Puppet show
Topic: Entrepreneurship & Technopreneurs