Producer Behaviour in Halal Food Marketing at Laziza and Waroeng Steak & Shake Surabaya
Arin Setiyowati (a*), Kholifatu Az (b), Umriyah (c)
(a,b,c)Islamic Banking Department of FAI Muhammadiyah University of Surabaya
*arin.st[at]fai.um-surabaya.ac.id
Abstract
Halal products become a global Issue. Indonesia is a big market for halal products, and the legalization of regulations in Halal product. The atractionbetween tha behaviour of consumers and producers on the awareness of making halal productsas a lifestyle in their economy further strengthens the position of halal products in goods, especially food in Halalan Thoyyiban as a trend amongthe millennial generation. The case studies were conducted at LAZIZA and Waroeng Steak and Shake (WSS) Surabaya. By Using field research, a qualitative approach to the type of case study was expected to be able to explore data in depth on the producers behavior, especially the process of producing and marketing of halal food, thereby attracting consumers by marketing halal food chicken and steak.
Keywords: Producer Behaviour, Halal Food, LAZIZA, Waroeng Steak and Shake.
Topic: Economics