Analysis Of The Tarbiyah Savings Service Quality Strategy, BMT UGT Sidogiri Botolinggo Bondowoso
Miftahur Rahman, Siti Zulaikha
Faculty of Economics and Business, Airlangga University, Surabaya
Abstract
Tarbiyah savings BMT UGT is intended for members who want to prepare tuition fees and meet the education costs that require changes every year. But in a fairly short time, this savings has absorbed more than 1000 members. By using a qualitative research method with a phenomenological approach, the researchers tried to find the efficiency of tarbiyah savings and the quality service strategy implemented by BMT. The results of this study show that it is very efficient in increasing the number of prospective members. Pick Up Ball strategy, Pickup Service, Using language that is easily understood by the public, providing friendly, easy and fast service to attract public interest.
Keywords: Strategy, Quality of service, Tarbiyah Savings
Topic: Islamic Finance and Banking