The Factors Influencing Accounting Students- Interest to Become Islamic Banks- Customers (A Case Study on Accounting Students at State Polytechnic of Malang)
Fajar Islamiyah R(a*), Nur Indah R(b), Nurafni Eltivia(b)

a) Accounting Department, State Polytechnic of Malang, Jl. Soekarno Hatta No. 9, Kec. Lowokwaru , Kota Malang, Jawa Timur 65141, Indonesia
b) Accounting Department, State Polytechnic of Malang, Jl. Soekarno Hatta No. 9, Kec. Lowokwaru , Kota Malang, Jawa Timur 65141, Indonesia

Abstract

This research aims to analyze factors that influence accounting students- interest to become Islamic Banks- customers (A case study: Accounting Students of State Polytechnic of Malang). The factors are knowledge, religiosity, product, reputation, and service. This research uses primary data by distributing questionnaires to accounting students in State Polytechnic of Malang, and then the samples of 416 respondents are analyzed based on Multiple Linear Regression. The result shows that knowledge does not significantly and negatively affect the students- interest while religiosity, product, reputation, and service significantly and positively affect the students- interest to become Islamic Banks- customer. Therefore, to improve the accounting students- interest to become Islamic Banks- customer, the banks should improve their Automated Teller Machine (ATM) facilities, maintain and enhance the Islamic principles, and increase their promotion strategy.

Keywords: bank, knowledge, religiosity, product, reputation, service

Topic: Islamic Finance

Link: https://ifory.id/abstract-plain/zcKHr8WQmy7F

Web Format | Corresponding Author (Fajar Islamiyah Rahmawati)