The Effect Of Corporate Reputation And Customer Value Creation On Customer Satisfaction Provider Internet Indihome In Central Java
Bayu Kurniawan (a*), Nazief Nirwanto (b), Achmad Firdiansjah (b)
a) Sekolah Tinggi Ilmu Ekonomi AKA Semarang
Jl Citarum 44 Semarang
bayukurniawan3[at]gmail.com
b) Faculty of Economic and Business University of Merdeka Malang
Abstract
To achieve this goal, one solution that is being encouraged by the government is to spur domestic industries to continue to innovate in the face of the industrial revolution era 4.0. Innovation and changes to the business model are demanded to be more efficient and effective, the progress of Information Communication Technology (ICT) has also penetrated the Indonesian telecommunications industry. The sample obtained in this study was 100 respondents. The analysis of this research is regression analysis. The conclusion of the findings in this study is that the companys reputation and customer value creation have a positive and significant influence on customer satisfaction.
Keywords: Corporate Reputation, Customer Value Creation, Customer Satisfaction, Internet Provider
Topic: Marketing Management