Cultural Hybridity in Sundanese Comic Strip “Jurig Komersil”
Kankan Kasmana
Program Studi Magister Desain
Universitas Komputer Indonesia
Abstract
This article discusses cultural hybridity that appears in the Sundanese comic "Jurig Komersil", a comic strip published in West Java in 1982. With the horror genre, it tells the engineering technology on human corpses and then becomes ririwa (a Sundanese zombie version). In its appearance and content, comics are the work of two cultural, traditional and modern intertexts, west and east. Through compositional interpretations of comics, hybridity was interwoven through visualization of characters in the form of character stereotypes at the choice of western popular fashion at that time, as well as visualization of the use of the equipment and high technology. But on the other hand, the representation of Sundanese traditional culture also appears in the stereotypes of some figures, fashion, stories, and the absorption of texts on the culture of belief in spirits in Sundanese society. Hybridity emerged as a pleasant humorous discourse showing the ability of comic artists to represent the vision of the future of the Sundanese based on the reality that occurred at that time.
Keywords: comic, hybrid, ghost, intertextual, Sunda
Topic: Visual Communication Design and Interior Design