SWOT and ANP Analysis for Robusta Coffee Bean Development Strategy in Panti District, Jember Regency
Kasutjianingati (a*), Agung Wahyono (b), Aulia Brilliantina (b), Elok Kurnia Novita Sari (b)

a) Departemen of Agricultural Production, State Polytechnic of Jember, Jl. Mastrip, Jember, Indonesia
*kasutjianingati[at]gmail.com
b) Departemen of Agricultural Technology, State Polytechnic of Jember, Jl. Mastrip, Jember, Indonesia

Abstract

Development decision making process of the business are influenced by internal and external factors of the business, which influence the success of the business. Strengths, Weakness, Opportunities, and Threats are used to identify all of the factors that influence the succes of a business and produce alternative strategies that are feasible for the business. The object of the research was Robusta coffee beans in Panti District, Jember Regency. Analytical Network Process (ANP) is used to calculate the relative importance of each SWOT factor and sub-factor, considering the dependency between SWOT factors and between sub-factors

Keywords: Robusta, bean, strategi bisiness

Topic: Agroindustry and Agribusiness

Link: https://ifory.id/abstract-plain/zyAdrtfnYW2u

Web Format | Corresponding Author (KASUTJIANINGATI KASUTJIANINGATI)