Media Relations on National Social Security Institution: Case Study on Role of BPJS Ketenagakerjaan Public Relations toward The Implementation of Media Relations
Happyta Queenamilza Oktaviyasmine, Inaya Rakhmani

University of Indonesia

Abstract

The media has an important role in everyday life. It is not only as an information link, but it can also be the sign of good reputation of an organization or institution. A proper publication will bear good impact for organization and vice versa. Therefore, it is important to have a good relations with the media which can help the institutions to get a safe reputation. The research aims to understand the role of Public Relations BPJS Ketenagakerjaan toward the implementation of media relations. The researcher used a qualitative approach, while the research method is a case study. Data collection was obtained by interviews, observation, and other documents needed. The result showed that BPJS Ketenagakerjaan Public Relations has implemented all four roles of public relations, namely prescriber expert, communication facilitator, problem solving facilitator, and communication technician, thus supporting the establishment of good relations with the media.

Keywords: Public Relations, Roles of Public Relations, Media Relations, BPJS Ketenagakerjaan, case study

Topic: Communication

Link: https://ifory.id/abstract-plain/3yCxWdbzTp7X

Web Format | Corresponding Author (Happyta Queenamilza Oktaviyasmine)