Indonesia Conference Directory

The media has an important role in everyday life. It is not only as an information link, but it can also be the sign of good reputation of an organization or institution. A proper publication will bear good impact for organization and vice versa. Therefore, it is important to have a good relations with the media which can help the institutions to get a safe reputation. The research aims to understand the role of Public Relations BPJS Ketenagakerjaan toward the implementation of media relations. The researcher used a qualitative approach, while the research method is a case study. Data collection was obtained by interviews, observation, and other documents needed. The result showed that BPJS Ketenagakerjaan Public Relations has implemented all four roles of public relations, namely prescriber expert, communication facilitator, problem solving facilitator, and communication technician, thus supporting the establishment of good relations with the media.