The Impact of as Determinants of Advertising Creativity towards Consumer Responses (Study on AirAsias Wall Billboard
Bikin-JadiNyata)
Sylvie Nurfebiaraning (sylvienurfebia[at]gmail.com), Lulu Mutia (lulumutiaa[at]gmail.com)
Abstract
Keywords: Telkom University, Bandung
Topic: Advertising Management, Advertising Creativity, Outdoor Advertising, Wall Billboard, Consumer Responses