The Impact of as Determinants of Advertising Creativity towards Consumer Responses (Study on AirAsias Wall Billboard
Bikin-JadiNyata)
Sylvie Nurfebiaraning (sylvienurfebia[at]gmail.com), Lulu Mutia (lulumutiaa[at]gmail.com)
Abstract
Keywords: Telkom University, Bandung
Topic: Advertising Management, Advertising Creativity, Outdoor Advertising, Wall Billboard, Consumer Responses
Link: https://ifory.id/abstract/6BKnqrytMQgf
Conference: The 4th Global Conference on Business, Management and Entrepreneurship (GCBME 2019)
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