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The Impact of as Determinants of Advertising Creativity towards Consumer Responses (Study on AirAsias Wall Billboard

Sylvie Nurfebiaraning (sylvienurfebia[at], Lulu Mutia (lulumutiaa[at]


Keywords: Telkom University, Bandung

Topic: Advertising Management, Advertising Creativity, Outdoor Advertising, Wall Billboard, Consumer Responses


Conference: The 4th Global Conference on Business, Management and Entrepreneurship (GCBME 2019)

Plain Format | Corresponding Author (Sylvie Nurfebiaraning)

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