Adoption of Social Media Policy in Malaysia SME-s Halal Industry: The Antecedents and Its Relationship
Nur Afni Binti Halil, Rosmiza Binti Bidin , Mohd Nizam bin Osman and Syed Agil bin Shekh Alsagoff
Universiti Putra Malaysia
Abstract
Social media has been proved to provide tremendous benefits to the organization and enable the interface web-s content establishment, cooperation and conversation by applicants and the societies. Despite the advantageous of adopting social media, this new medium is prone to risks. Although this new medium provide opportunities to stakeholders, the organization might lose control over the dissemination of the information. Complementary to this, social media policy is needed to help the organization to monitor and observe the employees- behaviours pertaining to social media. However, the establishment of regulatory framework such as guidelines and policy are still lacking. In addition to this, research on the antecedents of social media policy adoption are still scarce. Complementary to this, this paper will explains existing studies on the area of organisation culture, knowledge and the characteristics of policy towards social media policy adoption.
Keywords: Antecedents, Social media, social media policy
Topic: Halal Business Management, Marketing, and Communication