Adoption of Social Media Policy in Malaysia SME-s Halal Industry: The Antecedents and Its Relationship
Nur Afni Binti Halil, Rosmiza Binti Bidin , Mohd Nizam bin Osman and Syed Agil bin Shekh Alsagoff
Universiti Putra Malaysia
Abstract
Keywords: Antecedents, Social media, social media policy
Topic: Halal Business Management, Marketing, and Communication
Link: https://ifory.id/abstract/BEChaduzvYxe
Conference: International Conference on Islam, Economy, And Halal Industry (ICIEHI 2019)
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