E-Commerce Influence On Marketing Product
Eddy Soeryanto Soegotto (a*), Fajar Supriyadi (b)
a) Departemen Manajemen, Universitas Komputer Indonesia, Indonesia
b) Departemen Teknik dan Ilmu Komputer, Universitas Komputer Indonesia, Indonesia
Abstract
The purpose of this research is to identify the influence of e-commerce on marketing plan of a product. The method used in this research was the descriptive method. The result of this research was e-commerce has a positive impact on marketing plan of a product. E-commerce can improve products sales which automatically increase the profit, because trusted e-commerce can gather more customer and online transaction method can decrease the time to buy a product. The research was done by discussing the sales of products, flash sale system, payment method, and customer review system in an e-commerce application. The conclusion of this research was e-commerce can provide a variety of product marketing strategies.
Keywords: Marketing; Entrepreneurship; e-Commerce; Technopreneurs
Topic: Entrepreneurship & Technopreneurs