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The purpose of this research is to identify the influence of e-commerce on marketing plan of a product. The method used in this research was the descriptive method. The result of this research was e-commerce has a positive impact on marketing plan of a product. E-commerce can improve products sales which automatically increase the profit, because trusted e-commerce can gather more customer and online transaction method can decrease the time to buy a product. The research was done by discussing the sales of products, flash sale system, payment method, and customer review system in an e-commerce application. The conclusion of this research was e-commerce can provide a variety of product marketing strategies.