Exploring Z Muslim Generation Perspectives Towards Halal Cosmetics
Alfina Rahmatia
IAIN Palangka Raya
Abstract
The main objective of this study is to explore the perspectives of z Muslim generation toward halal cosmetics in Indonesia. Primary data used in this study are collected from in-depth interview based on purposive sampling method. The study uses qualitative method through literature study and in-depth interview in which the interview data use descriptive analysis. The result shows that religiosity value, health factor, and halal cosmetics marketing strategy are influencing the perspectives of z Muslim generations toward halal cosmetics.
Keywords: Z Generation, Perspective, Halal Cosmetics
Topic: Islamic Business and Entrepreneurship